Located in the redeveloped Hawthorn Arts Centre, Town Hall Gallery is the peak public gallery space for the City of Boroondara. Spanning three gallery spaces, Town Hall Gallery features a diverse range of contemporary and innovative curated exhibitions, public programs and exhibits drawn from the Town Hall Gallery Collection. The collection celebrates the rich cultural heritage of the City of Boroondara and fosters a strong sense of community and shared history.
Fixation sought to create a dialogue around ideas of our obsession with fashion. The exhibition was bold and modern. It contained illustrations, articles of clothing, quotes, live performances and interactive items. The gallery required the marketing pieces to reflect the vividness of the art.
Eye-catching, contemporary and fashionable fluoro pink was chosen as the key colour for Fixation. It appeared on all of the gallery collateral. To make the exhibition more special, on opening night badges and wrist bands were handed out to execute a VIP experience. Swing tags with QR codes were attached to donated garments which when scanned by your device would link to a story about the garment. Pink quotes adorned the walls amongst the artwork.