Palmer Higgs is a leading provider of book and eBook production services to the trade book publishing industry and self-publishing authors. They also offer distribution and marketing services to self-published authors for printed books and eBooks.
A logo and stationery set was required to reflect the publishing industry. Next was a promotional booklet detailing the company profile, services and information about publishing.
The Palmer Higgs logo contains a continuous set of pages of a book. As described on the promotional booklet, ‘Infinite Possibilities for Print’ the logo represents those possibilities. One page is highlighted in blue which centers the logo. The stationery set is printed on a cream stock with a watermarked logo which alludes to historical books.
The booklet expanded on the publishing feel with imagery of various printing machines and stages of book manufacture. It included the logo colour palette and fonts, establishing the brand.