Beau Carruthers is a West Australian personal trainer, massage therapist and reiki practitioner.
Beau required an identity for his business which would encompass its holistic approach to good health. The identity would then be applied to promotional material.
An image was designed which would marry all aspects of the business services. The athletic figure describes good physical health and is filled with a ‘nervous system-like’ structure showing positive internal energy. The colours are earthy which links to the natural environment.