Westrac is one of the largest authorised Caterpillar dealers in the world. For over twenty years Westrac has set the benchmark in equipment management providing customers with award winning support across the mining, construction and transport industries.
Westrac required large branded info graphics that would draw in crowds at a recruitment expo.
Following the robust nature of the Caterpillar products and brand, heavy geometric shapes and bold blocks of colour were used in the design to attract crowds. Coupled with the tractor, racing car and game racing track, the signage helped to create a great atmosphere at the expo stand.
Artwork created while at Marketforce.
