The West Australian Symphony Orchestra (WASO) is Western Australia’s largest and busiest performing arts company. Established in 1928, WASO is the state’s only professional orchestra, playing a central role in the cultural life of Western Australia. The Orchestra performs over 140 concerts each year with some of the world’s finest conductors and soloists to an audience in excess of 200,000.
WASO required a style guide to distribute to their staff and suppliers to promote consistent use of their brand.
An A4 booklet was designed outlining all elements of the WASO brand. Including a vision statement, rationale and correct use of the logo, colours, typography, sponsors and stationery. The style guide was designed to appeal to and be referenced by the staff which meant it was kept as simple as possible and contained boxes of info with file locations and contacts for further information.