The Aboriginal Health Council of Western Australia (AHCWA) is the peak body representing 20 Aboriginal Community Controlled Health Services across Western Australia at a State and National level. Tomorrow’s Dream is a Tackling Indigenous Smoking initiative of AHCWA supported by Closing the Gap. They aim to provide information and strategies to help reduce chronic disease, including causes such as smoking, across the indigenous community.
Tomorrow’s Dream sought an image for their logo which would inspire, convey positivity, and represent the indigenous community. Using textured dots and colours of the aboriginal flag a rising sun was created suggesting a brand new day. The figure is reaching skyward breaking through personal obstacles and advancing toward success. The text ‘dream’ was highlighted to inspire the audience to make their dreams a reality.
A booklet was designed targeting indigenous families who were expecting a baby. Some of the outcomes of ‘Bub on the Way’ were for Dad, Mum and siblings to be involved in the pregnancy, to quit or reduce smoking and alcohol, to attend regular doctor visits and monitor health, to eat well, and to hold onto the booklet as a keepsake. Some hospital baby books are often bland and loaded with information which is overwhelming. Using colourful illustrations, textures and photography the guide was uplifting and visually interesting. Pop up facts, recipes, areas to paste in photos and write notes, and an easy read contributed to the booklet’s success.